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Buzz Marketing

Discussion in 'Financial Terms' started by Lauris79, Apr 3, 2014.

  1. Lauris79 New Member

    Toledo
    Español
    Hi Everyone!

    Estoy haciendo un trabajo sobre la publicidad, y me he encontrado una palabra que no sabría muy bien como traducirla: Buzz Marketing. Seguramente sea una terminología específica, por lo que es complicado averiguar.

    Gracias por vuestras respuestas.

    Saludos,

    Lauris
     
  2. Biffo Senior Member

    England
    English - England
    Hello Lauris79 and welcome to the forum!

    buzz marketing
    Web definitions
    • Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message, a vague but positive association, excitement, or anticipation about a product or service. ...
      http://en.wikipedia.org/wiki/Buzz_marketing


    I would say buzz marketing is very similar to guerilla marketing.


    El Marketing de Guerrilla es un conjunto de estrategias y técnicas de marketing, ejecutadas por medios no convencionales, y que consiguen su objetivo mediante el ingenio y la creatividad, en vez de mediante una alta inversión en espacios publicitarios.
    http://es.wikipedia.org/wiki/Marketing_de_guerrilla

    Let's see if others have more information.
     
  3. Lauris79 New Member

    Toledo
    Español
    Thanks Biffo for your help. However I did some research about it and I found that Buzz Marketing is what we call in Spain, el boca a boca.
     
  4. Rubns

    Rubns Senior Member

    Extremadura/Spain/EU
    Español - Spanish (Spain)
    "Boca a boca" is more specifically "word of mouth" or "word-of-mouth marketing".

    Saludos.
     

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