I've been struggling with a good translation for this word. It's slightly hard to define, maybe "something/someone trying too hard to impress and thereby achieving the opposite" or something over-emotional, but it's probably best illustrated by an example of something cheesy. This promo is in my opinion exactly that: http://mizbala.com/?p=76934 So what's the best way of translating such an expression into Hebrew? קיטשי זיופי דוחה? Something else?