empresa multidoméstica

Discussion in 'Spanish-English Vocabulary / Vocabulario Español-Inglés' started by catatonia.today, Sep 7, 2008.

  1. catatonia.today

    catatonia.today Senior Member

    Barcelona
    USA English
    Se define como empresa multidoméstica, global y local a la vez.

    I'm not sure what is meant by this or what might correspond to it in English!

    *Company name* defines itself as a ... company, at once global and local.


    Any ideas?
     
  2. geego Senior Member

    Catalan / Spanish
    I understand that the word does not exist and has been invented by them, by mixing multi- and doméstica. So you should find a similar word game.

    I think that the word glocal (as a mixture of global and local) has been used before in a similar context and would fit.
     
  3. catatonia.today

    catatonia.today Senior Member

    Barcelona
    USA English
    Thanks.

    But also, omg, that is one ugly, fugly word they created there. GAH.

    What happened to elegance in written communication? It makes me sad.
     
  4. catatonia.today

    catatonia.today Senior Member

    Barcelona
    USA English
  5. geego Senior Member

    Catalan / Spanish
    It got killed when communication departments became marketing departments. :D
     
  6. catatonia.today

    catatonia.today Senior Member

    Barcelona
    USA English
    So you share my sadness.

    :D
     

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