Hello! Could anyone tell me what "EQ share" is? If you have an Spanish translation for it, I would also appreciate it CONTEXT: marketing. The text explains the results that a brand had due to a marketing campaign: - $ Share is up 89 basis points - EQShare up 132 basis points Can anyone tell me the difference between these two concepts? My translation of the first sentence goes as follows: - El "share" subió 89 puntos básicos Thanks!