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Konsumterror

Discussion in 'Deutsch (German)' started by weewoo!, Dec 10, 2012.

  1. weewoo! Junior Member

    english
    Hello! I've been taking a German class about American culture this semester, and this word, Konsumterror, has come up a billion times. I've written many definitions of it in my notes, including: consumerism, media circus, forces of the market, and black mail...

    What does this word really mean?! I'm not necessarily looking for a direct translation, of course, but I'm thinking that there's got to be a more concrete definition than the four I've written down. Help?

    Thanks!
     
  2. Frank78

    Frank78 Senior Member

    Saxony-Anhalt
    German
    I think it's about pressure on people to be permanent consumers by the stores themselves but also by the media (e.g. celebrity rolemodels). People should buy products regardsless if they need or can afford them. They should regularly buy new things and should not look for quality.
     
  3. Kajjo

    Kajjo Senior Member

    Deutschland (Hamburg)
    German/Germany
    Konsumterror ist primär der durch Medien und Werbung erzeugte Druck, um Konsumenten dahingehend zu beeinflussen, dass sie mehr Dinge kaufen, als sie eigentlich benötigen. Werbung und Medien suggerieren den Verbrauchern, sie würden bestimmte Dinge benötigen, obwohl dies realistisch betrachtet nicht der Fall ist. Der Wortbestandteil "-terror" soll dabei ausdrücken, dass diese allgegenwärtige Werbung und Suggestion nervend, störend und psychisch belastend wirken können.
     

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