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pocket margin, contribution margin, and value pricing

Discussion in 'Português (Portuguese)' started by Jabir, Apr 26, 2014.

  1. Jabir

    Jabir Senior Member

    Portuguese - Brazil
    Olá,

    Alguém sabe a tradução para estes termos econômicos?

    Contexto: "Multiple pricing methods, Customer Profitability Analysis, pocket margin, contribution margin, and value pricing were covered as well."

    Muito obrigado!
     
  2. Vanda

    Vanda Moderesa de Beagá

    Belo Horizonte, BRASIL
    Português/ Brasil
    Pra começar, a definição de pocket price:
    POCKET PRICE: The "pocket price" is a measure of the effective price paid by the customer in a particular transaction after accounting for all relevant discounts, promotions, rebates and allowances.

    Vi em algum lugar como 'preços ao cliente', mas não sei por que estou mais com 'preço final' ou preço de venda.

    value pricing - a way of deciding the price of a product, based on what customers think it is worth and on what they are willing to pay, rather than on what it costs to produce: http://dictionary.cambridge.org/us/dictionary/business-english/value-pricing

    contribution margin é traduzido como margem de contribuição na wiki.
     
    Last edited: Apr 26, 2014

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