What does the following expression mean: "Elle y va à la pelletée !" ?

"Prenons une petite minute pour souligner un incroyable bon samaritain local. Elle a fait beaucoup d'effort pour notre société. Elle y va à la pelletée! Allez donc lui envoyer une petite dose d'amour !!!"

Clearly it means that she is really getting involved. However, I was interested in a clearer, more exact definition.

My attempt: She is really digging in?

Thanks,
LaLeeRu

 

I get "She is not in half measures".

 

More specifically, what does "à la pelletée" mean?

 

"de bon coeur", she invests heartily.

 

Have you heard this expression used in other ways? I ask because I would like to understand what the expression means when it is used here in a newspaper headline: des condos vacants à la pelletée.

 

Thank you everyone for your definitions. Very helpful!

 

I confirm that this is the usual meaning :

And that it was correctly used in the article (dated October 2014) I assume that your are referring to : Des condos vacants à la pelletée

However « Elle y va à la pelletée », in your first example, is not idiomatic in my opinion. Unless they meant "she puts plenty / tons of effort into ...".
I for one might have said instead : Elle y met le paquet.

 

Thanks wildan. I learned something new.
I'm not familiar with this figurative sense of « en pagaille », for which the WR dictionary suggests galore, heaps, oodles.
I only knew the "dishevelled" and "messy" meanings also found on this page.