Hi, I am working on a file for VisitBritain, and need to know if ‘Welcome’and Britain’s ‘Overall Nation Brand’ are just categories or campaigns or what?
A new study commissioned by VisitBritain and its partners in the GREAT campaign(1) suggests that global perceptions of ‘Welcome’, Britain’s ‘Overall Nation Brand’ and the UK’s sporting and cultural credentials have significantly improved thanks to the hosting of the London 2012 Games.
Source: http://www.travelpulse.com/visitbritain-study-shows-positive-tourism-impact-from-olympics.html
Thank you
A new study commissioned by VisitBritain and its partners in the GREAT campaign(1) suggests that global perceptions of ‘Welcome’, Britain’s ‘Overall Nation Brand’ and the UK’s sporting and cultural credentials have significantly improved thanks to the hosting of the London 2012 Games.
Source: http://www.travelpulse.com/visitbritain-study-shows-positive-tourism-impact-from-olympics.html
Thank you