“Mobile” has already changed

Michael30000

Senior Member
Russian
Hello everyone,

From the book AI in Marketing, Sales and Service by Peter Gentsch.

The evolution towards the algorithmic enterprise in the spirit of the data- and analytics-driven design of business processes and models directly correlates with the development of the Internet. However, we will have to progressively bid farewell to the narrow paradigm of usage of the user sitting in front of the computer accessing a website. “Mobile” has already changed digital business significantly. Thanks to the development of the IoT, all devices and equipment are progressively becoming smart and proactively communicate with each other.

What does "Mobile" refer to? Mobile phones? Mobile devices? Mobile device - Wikipedia
Or mobile Internet? Or all these things together?
And why is it put in quotes?

Thank you.
 
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