5 ways to [capture customer insights]

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Senior Member
Hi everyone! I don't understand "5 ways to capture customer insights". I interpret it as "5 ways to acquire insights into customer ", is it right?

the context is as follows:
5 ways to capture customer insights

When I first visit with a new client the first thing I ask is, “Do you talk with your customers?” I am often surprised to hear that many don’t. This is one of the first check points or pulses in marketing, as this insight is pivotal to how you can strategically manage your business. ...

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