Hi there, I came across a phrase 'a bit of a bust' in an article. What does this phrase mean? It seems that the meaning of this phrase is quite independent of context. However, I will add the context if needed. Thanks.
Here is the context Reddit was a bit of a bust for us, as rather than using my own Reddit account, I created an XDStudios account. This was a really bad idea, because, as the account was fresh with no other activity, it was marked as a spam account, and all of our self-promotion messages were deleted from r/Gaming and r/indiegaming! This was a rookie mistake, and i'm sure Reddit could have been a valuable tool for us if it had been handled properly.