a corporate-named stadium

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Michael30000

Senior Member
Russian
Hello everyone,

From the book Thank You for Being Late by Thomas Friedman.

Going to a ball game is different now, he continued. “Like most sports teams, the Minnesota Twins now play in a corporate-named stadium, called Target Field, replete with luxury skyboxes offering ‘gourmet dining and bar service’ and ‘exclusive, dedicated concierge service,’ where VIPs can watch the game in air-conditioned comfort far removed from the common folk in the stands below.

Does "a corporate-named stadium" mean that some corporation/company is a sponsor of the stadium?

Thank you.
 
  • kentix

    Senior Member
    English - U.S.
    Yes, in exchange for money their company name is part of the official name of the stadium and they get to put signs up. It's indirect advertising. "Target" is the name of a nationwide chain of stores here.
     
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