It is a vague term, zorspas. It doesn't really specify the fraction. It could be 1/4th, 1/5th, 1/10th, 9/10ths, or some other fraction.What percentage does that "a fraction of" part mean? What is the comparison?
Advertisers and marketing people are not as ethical as most readers.Indeed, I think a lot of this discussion consists of unnecessary nitpicking.
As I said in my earlier post, technically the fraction could be 9/10, but in reality that's not what is intended, and we all know that.
If someone tells me, "My brother bought a ticket to Europe for $500, but I got mine for a fraction of that amount," I am not going to think, "Hmmm...maybe he got his for $499." I am going to know he got his for significantly less than his brother. Yes, it's vague, but it's not entirely unspecific. I agree with the comment that in practice it pretty much means "much less," regardless of the literal meaning.
That's unbelievable.I recall buying a mini-muffin (one bite finishes this thing) at a local store. The label said, "Just 40 calories per serving". They listed the mini-muffin as "4 servings". (This would be a bad joke, if it were not true.)
All of which is to say, that in the hands of marketing people, "a fraction of the cost" does not mean anything at all.
I'm not sure if you mean you do not believe it or you are shocked to hear it. In case it's the former, I'll back Packard up on that. I see this kind of thing regularly on labels of serving size and calories in the U.S. Amazing, but true.That's unbelievable.
I mean the latter one, don't worry . After being the USA and seeing a warning on a coffee pot that says "Do not pour towards people" and another one on a washing-machine, "DO NOT put any person in this washer" I can believe anything on this world . Those kind of warnings are extremely unusual here. Because if you put warnings like those people would think they are being considered as stupid and consequently you sell nothing. By the way coffee pot one is my favouriteI'm not sure if you mean you do not believe it or you are shocked to hear it. In case it's the former, I'll back Packard up on that. I see this kind of thing regularly on labels of serving size and calories in the U.S. Amazing, but true.