a hook that makes it newsworthy

Sports as a form of entertainment is rarely covered in national nightly news shows unless it involves larger issues, a hook that makes it newsworthy for reasons that go beyond the normal seasonal wins and losses. That's why, for example, Mark McGwire, Sammy Sosa, and Tiger Woods all made national news.
Does the 'hook' here means 'a celebrity' or 'a sensational event'? many thanks.
  • tannen2004

    Senior Member
    A hook is often a sensational event as you say. TheFreeDictionary gives this definition: "A means of attracting interest or attention; an enticement" (here - definition 5a), so in a larger sense "a hook" is simply something that catches peoples attention, a gimmick of sorts.
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