I agree with Proudy. Initiative can mean "new thing" but it is also used to mean "program" or "enterprise." It sounds wrong, I know, but because it's possible for something to be an "old initiative" or an "initiative begun in 2001," it's also possible to describe something as a "new initiative."
This is a government context and by "initiative" the writer does mean "program." I think that if a program gets to be a certain age, it should no longer be called an initiative, which is why I don't like "new initiative."
I don't really like it either, and if you want to change it, you have my full support, if you want it. It's certainly fair to say that the "new" isn't necessary, particularly if the context makes it clear that it is in fact new.
But what we can't say is that "new initiative" is wrong, because it really isn't. It's merely unnecessary. I think it's important for editors (I am one too) to differentiate between something that is "wrong," something that is "redundant" and something that we simply "don't like."