Brands are transforming themselves. Beyond mere ads and products, they are finding new ways to get inside your home and be a part of your life as branded content, branded entertainment, branded utilities, and branded space. L’Equipe, the Parisian-based daily sports newspaper, invented the Tour de France for one simple reason: to sell more newspapers, using branded content with a pinch of engagement.
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals by Idris Mootee
How can I interpret “a pinch of” here? Does it mean a small amount of? This meaning doesn’t seem to make much sense.