a scale business

[Baheth]

Online selling (relative to traditional retailing) is a scale business characterized by high fixed costs and relatively low variable costs.



I have read this in Steve Anderson's 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon'.

Is scale here used as an adjective?
Could you please explain what is meant by a scale business?

 

[Joetofu]

You haven’t provided enough context to fully understand what this phrase means. I found more context on Business Insider. By “a scale business” he means a business environment where only large companies that sell enormous volumes of goods can make a profit.

Business advice from Amazon CEO Jeff Bezos