a sizable social media following who are

NewAmerica

Banned
Mandarin
"a sizable social media following who are" appears to me confusing to me.

"Influencers" built a sizable social media which follow the influencers...? Then who are "who are often tappef for product demos"? Sorry, it is a mess to me.

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Likes tell researchers about you and your friends; they help shape the content you see; and they might qualify the people in your life. In this environment, we’ve seen the rise of influencers—people who have built a sizable social media following who are often tapped for product demos. And it seems easy enough to attain: be likable, be relatable, and produce content that is consumable.

-Scientific American (Why Do People Want to Drink the Sarcophagus Water?)

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