A stab at hip. Hip spin


Dear friends:

I´d like to know the meaning of the referenced expressions within a text regarding the announced change of name of an old firm:

"Older brands take a big risk when they take a stab at hip; [Electronics Inc.] is the latest older, legacy brand to try to put a cool, hip spin on itself".

Thanks a lot,

  • Dimcl

    Senior Member
    Canadian English
    "take a stab" means make an effort or try something. "spin" is marketing jargon meaning that you take something old and rework it so that it's new again. "hip" means being aware of the latest ideas, styles, etc.