a waste of easy resources

Discussion in 'English Only' started by Noriko Tan, Nov 30, 2016.

  1. Noriko Tan

    Noriko Tan Senior Member

    Iraq
    Arabic
    I just couldn't get the point of the following sentence:

    "And that is a waste of easy resources when you come to think that offline sales show an increase of 29% when the tweets are promoted"

    Why would it be a waste if the paid promoted tweet resulted in sales increase by 29%?

    I would appreciate it if you explained for me.

    The source is a blog post titled: Five Common Pitfalls of Promoting Your Business On Twitter
     
  2. PaulQ

    PaulQ Senior Member

    UK
    English - England
    You failed to give the preceding sentence that explains what "that" is.:rolleyes:
    The writer is moaning that not enough businesses use twitter and those that do not are wasting an easy resource.
     

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