above/below the fold


Spanish Argentina
Please, if anyone can help !!!! I d like to understand the meaning of "fold" in the following context:

"All other things being equal, ads located above the fold tend to perform better than those below the fold."

It s about tips on ad placement within websites. Here s the link where I found it:

What exactly do they mean by "fold" in this context ?

Thanks in advance
  • VTP

    Senior Member
    Mexican Spanish
    Sice "fold" means doblez, and the previous sentences describes a two-colored layout, I guess the fold is the border between those two colors, the point in which they converge.


    Todas las cosas permanecen igual, los anuncios colocados en la parte de arriba del correo electrónico tienden a desempeñarse mejopr que los que están debajo.


    Senior Member
    UK English
    Newspapers are commonly folded in half (horizontally) and 'above the fold' refers to the 'top half' of the front page - the part where the headlines and the top stories are.

    In the context of websites it means 'without having to scroll down'.

    "All things being equal" means "en la ausencia de otros factores".

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