Discussion in 'English Only' started by rspcaf, Feb 18, 2009.

  1. rspcaf Member

    SK Telecom has transferred its corporate creative account, worth US$2 million, in-house following a pitch that included SK Marketing & Company and 10-year incumbent TBWA

    This is a title of a news story. What does the "corporate creative account" mean here?
  2. Pidginboy Senior Member

    India-Local dialect
    The corporate creative account must be a corporate client for an advertisement firm.
    Last edited: Feb 18, 2009
  3. bibliolept

    bibliolept Senior Member

    Northern California
    AE, Español
    I assume that it refers to the company's marketing efforts. Normally, a company like SK will be client of an advertising/marketing company. This business, the account, is being transferred in-house: it will now be done within SK--or, apparently, within SK Marketing & Company, which counts as "inside" (in-house) of ST Telecom.

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