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rspcaf

Senior Member
china
SK Telecom has transferred its corporate creative account, worth US$2 million, in-house following a pitch that included SK Marketing & Company and 10-year incumbent TBWA

This is a title of a news story. What does the "corporate creative account" mean here?
 
  • Pidginboy

    Senior Member
    India-Local dialect
    The corporate creative account must be a corporate client for an advertisement firm.
     
    Last edited:

    bibliolept

    Senior Member
    AE, Español
    I assume that it refers to the company's marketing efforts. Normally, a company like SK will be client of an advertising/marketing company. This business, the account, is being transferred in-house: it will now be done within SK--or, apparently, within SK Marketing & Company, which counts as "inside" (in-house) of ST Telecom.
     
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