advance billing

rich7

Senior Member
Venezuela español
It was a classic; it was a throwback to the old days," said Torre. "This was like a heavyweight battle that lived up its advance billing."


Another one that I need help with.....
 
  • panjandrum

    Lapsed Moderator
    English-Ireland (top end)
    billing = advertising

    advance = before the event

    advance billing = the pre-match publicity - of all kinds.

    In this case, we can assume that the pre-match publicity claimed that this was going to be exciting, dramatic, worth watching and well worth paying a lot of money to watch:)
     

    Aupick

    Senior Member
    UK, English
    Live up to expectations.

    'Bill' in this case is a large poster advertisement. The word's not used much in this sense these days, except in 'billboard'. 'Advance billing' is therefore the advertising posters that promised a really good fight (assuming you're talking about boxing) or a really good whatever else is being advertised.
     
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