Advertisement boy / girl: Does it exist?

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Hello everyone,

I've seen the expressions "advertisement boy" and "advertisement girl", but I'm not sure if they're appropriate? My question: are these expressions appropriate(in my examples) meaning "a person [boy, girl, man or woman] that advertises for a particular company?

a. Gisele Bundchen is the advertisement girl for Sky Cable TV.
b. David Beckham is the advertisement boy for Clear Gel.

Thank you in advance!
  • GMF1991

    Senior Member
    English (UK, Suffolk)
    I've never heard these phrases used, and in the days of political correctness gone mad, I'm not sure I ever will.

    When used for products, we say that somebody is "the face of" least from my experience....



    Senior Member
    English - South-East England
    Traditionally I would have thought the term was poster boy/girl, but this is now invariably used figuratively: Detroit is a poster boy for urban blight. For modern campaigns like cosmetics, I'd agree the word is 'face'.
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