advertising <for> a partner online

park sang joon

Senior Member
Korean
The best reason, though, to try online dating services is probably the undeniable success found by many other cyberdaters. Word is spreading that participation in these sites does indeed lead to new romance. For a growing number of Americans, cyber-dating is also resulting in marriage. And as more and more people prove that online dating services are not just for losers, the embarrassment of advertising for a partner online is rapidly fading.
[Source: Reading for Results Ninth Edition by Laraine Flemming]
I'd like to know here what meaning "for" has.
Thank you in advance for your help.
 
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