Aisle be back

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Stephanagreg

Senior Member
FRANCE FRENCH
At the end of an article on global retailing, I found the following subtitle introducing a paragraph dealing with big retailing companies' second attempts at winning some specific overseas markets where they have previously failed because of cultual problems :

"Aisle be back"

Whereas this is quite obviously a pun (I'll be back"), I fail to see what the relevance of "aisle" might be here.

Could anyone please help me ?

Many thanks in advance.
 
  • Stephanagreg

    Senior Member
    FRANCE FRENCH
    Thanks, Anais. I was not sure you could refer to "aisles" in big stores, but it makes perfect sense,of course.

    Why ! Silly me. I had just seen that : "aisle = a passage (as in a store or warehouse) for inside traffic " before asking.

    Many thanks for taking the trouble to answer my question anyway.
     
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