Aisle nine

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Brazilian Portuguese
Hi, I was reading a text about Wal-Mart going into banking activities. The title of the article read: "Financial services on aisle nine: Wal-Mart gives banks a run for their money". Reading further, there was no mention at all to "aisle nine". It is as if everyone knew what it stood for in relation to Wal-Mart ( I guess). So, what does aisle nine stand for? Thank you for your help.
  • JulianStuart

    Senior Member
    English (UK then US)
    In big supermarkets and stores like Wal-Mart, the goods are arrayed on shelves and those shelves are arrayed along the sides of a walkway - each walkway will have a certain type of goods and will have a number - this is an aisle. When you ask a store person "Where is the flour?" they will answer "Flour and baking supplies are on aisle 7 - you go looking for aisle 7 and you will eventually find the flour. To say X is on aisle 9 means the product can be found there. The headline was attempting humour when suggesting that Wal-Mart was "selling" financial services "on aisle 9".
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