an immediate impact on buzz

Discussion in 'Spanish-English Vocabulary / Vocabulario Español-Inglés' started by Clavelito, Mar 7, 2009.

  1. Clavelito Senior Member

    Colombia - Español
    Hello all,

    This is about the successful result of an advertising campaign:

    "It had an immediate impact on buzz, press and brought attention to the product".

    What does buzz refer to?

    Thank you.
  2. Dlyons

    Dlyons Senior Member

    English - Ireland
  3. El bejarano Senior Member

    Béjar, España
    English - USA
    The dictionary says of buzz, "Rumor, gossip." I think of it as the conversation that something starts.

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