As a challenger brand with a small team it's beyond frustrating.

Discussion in 'English Only' started by kuroh201210, Dec 7, 2018 at 1:47 PM.

  1. kuroh201210 Member

    Chinese
    Amelia Harvey, co-founder of The Collective, tells the BBC: "Their strategy is clear, they're taking cues from other brands and recreating; tricking the consumer into buying something that it isn't."As a challenger brand with a small team it's beyond frustrating."Mr Newman says supermarkets often get away with it by making "tweaks" so products aren't identical, "leaving it open for them to argue that the differences are enough to avoid infringement".

    What is the meaning of As a challenger brand with a small team it's beyond frustrating?

    Would you buy a handbag from Plada or Loius Vuitton?

    Thanks~
     
  2. coiffe

    coiffe Senior Member

    Cambodia
    English (USA)
    It's a competitive company (challenger brand) with a small team (it's a small company with fewer resources than the larger companies) -- and it's very frustrating.
     

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