As inclusive as possible

Jin akashini

Senior Member
vietnamese
Hello every one,

I would like you ask you meaning of the phrase "as inclusive as possible" in this context.

" The first Pension Service Customer Survey in 2003 was conducted face to face as one of the key aims of the research was to understand customers’ channel preference in the wake of the switch from Social Security Offices to large scale call centres. As such it was important that the research was as inclusive as possible."


There above sentence is a document on customer satisfaction measurement, here is link

http://www.tns-bmrb.co.uk/uploads/files/iips-insight-customer-satisfaction-toolkit.pdf.?

Thanks a lot,
 
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