at spotting neglected niches and filling them

bethemasterofenglish

Senior Member
Japanese
Hello,

The following is from The Economist. http://www.economist.com/news/busin...oned-wayby-wheeling-and-dealing-great-gambler

"At the same time, it is getting more difficult for a self-made man or woman to make a living out of old-fashioned wheeling and dealing. Established businesses, often run by dull company men, are better than they used to be at spotting neglected niches and filling them. Regulators and prosecutors have got better at catching up with anyone who tries to cut corners on the way up."

Then, what does the sentence 'Established businesses, often run by dull company men, are better than they used to be at spotting neglected niches and filling them' mean?
 
  • Cagey

    post mod (English Only / Latin)
    English - US
    In this particular context, a 'neglected niche' is the market for a specific product or service. The businesses are better than they used to be at noticing that there are smaller groups of people that they can sell to. For instance, most clothes are made for people of average height. People who are unusually tall or unusually short might be a 'neglected niche market'.
     
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