beat ... hard


New Member
"My former colleague Bob Evans used to beat this issue hard, and it's no time to let up. "

What does "beat this issue hard" mean here?
Thanks in advance.
  • Elwintee

    Senior Member
    England English
    To this BE speaker the phrase 'to beat an issue hard' sounds very American. In the UK the equivalent might be "to bang on about it", meaning to speak forcefully on the subject at every opportunity. It could be a bit pejorative, meaning that the listeners might get bored at the repetition.
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