blueprint accounts/ Tier 2 accounts

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Cessessioniste

New Member
France - French
Hi,

Could you please tel me what "blueprint accounts" and "Tier 2 accounts" are?

As in "Works with Account teams, Executive Marketers (Blueprint accounts), Industry leaders and Continental Europe M&C team to execute Account –based marketing plans for Blueprint and Tier 2 accounts ".

Thank you.
 
  • la grive solitaire

    Senior Member
    United States, English
    Here's what I found--perhaps someone more financially savvy can comment or confirm ;) :

    Tier 2 accounts are accounts with between $100,000 to $249,999
    http://financialservicesinc.ubs.com/Home/PWSmain/0,,SE3513-EN3513,00.html


    We call this our “Blueprint Accounts” program, because the program is a blueprint for how we want to serve our clients ... This program makes use of dedicated sales teams, team incentives, and world-class
    client business planning to drive expanded success with our top clients and accounts. http://216.239.51.104/search?q=cache:haXYBR017ZIJ:www.unisys.com/common/investors/presentations/1Q05_Transcripts.pdf+blueprint+accounts+&hl=en
     

    ElaineG

    Senior Member
    USA/English
    These terms sound like marketing terms that would be specific to any company that uses them. There is no standard definition for "Blueprint" account or "Tier 2" account.
     

    panjandrum

    Lapsed Moderator
    English-Ireland (top end)
    Aha, Cessessioniste, welcome to the WR Forums:)
    Here you will find quality advice on all kinds of subjects - including, it seems, banking jargon.
    Panj
     
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