boost to consumer and rely less on customer.

ESC85

Senior Member
Korean
Here is a part of article from Forbes.

"boost marketing to consumers and rely less heavily on corporate customers, a tricky expansion for any company."

What's the difference between consumer and corporate customer?

Please explain the meaning of that line to me.
 
  • Matamoscas

    Senior Member
    Ireland English
    Well, as I see it, if you are selling, say printer cartridges, you can sell direct to the public (consumers) or seek more 'bigger' purchasers, namely corporations/companies, which will buy large numbers of supplies, in bulk. Here they are proposing more focus on individual consumers.
     

    Lexiphile

    Senior Member
    England English
    A consumer is the woman who puts a loaf of bread into her shopping basket.

    A corporate customer is a company that places an order for 10,000 loaves to distribute to hotels
     
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