Your teacher is joking about being Pavlovian....I am sorry, I should have told you before.
My essay dealt with the pros and cons of advertising. I wrote about the information they give you, as well as the creations (?) inherent in them, and on the other hand the nuisance caused by their pervasive spread and by the exploitation of feelings and dreams. I ended up saying consumers should not be considered (Pavlov's) dogs.
Is it the dog thing, isn't it? Yep, it's the dog thing...
What a brilliant comment then.
Thank you again (and please correct this text if needed)