Branding

[athena3rm]

How would you translate the word "branding" in italian? the context is marketing.

thank you all!

 

[Frenko]

I think you can leave it as it is.

 

[carrickp]

As you know, "branding" is a marketing "buzz word" in AE. Like many such words, it is grammatically crazy -- a noun made into a verb then gerundized to make it back into a noun. It means "the use of marketing techniques to establish an image, set of expectations and reputation for a product or service." Italian wisely does not have a one-word term for this abstruse concept.

 

[TimLA]

As you know, "branding" is a marketing "buzz word" in AE. Like many such words, it is grammatically crazy -- a noun made into a verb then gerundized to make it back into a noun. It means "the use of marketing techniques to establish an image, set of expectations and reputation for a product or service." Italian wisely does not have a one-word term for this abstruse concept.

This is even confusing to me, and I speak English! Can you give us some specific examples of "branding" and "brand-mark" to help both Italian AND English speakers?

Is Coca Cola a "brand" and a "brank-mark"?
Is the mark the "stamp" or "picture" (sign) of Coca Cola that we see throughout the world?

I ask because you are clearly an expert in this area.
Thanks
Tim