Client Engagement

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sophiasophie

Senior Member
Chinese
Hi,
What does "client engagement" mean? There is a position called "client engagement manager". I read Wiki, https://en.wikipedia.org/wiki/Customer_engagement, but still have no idea.

Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.
 
  • Copyright

    Senior Member
    American English
    Customers and clients are the same thing – client is just a higher-class word for customer. Engagement means "dealing with them, interacting with them, serving them, etc."

    The "manager" portion makes it seem like that person would be managing other "account servicing/customer engagement/client engagement" people.
     
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