I gather this is something you are writing? Would you please use your proposed phrases within a sentence or sentences? One way or another might be better depending upon the sentence. Also, for what purpose do you plan to use your sentence(s)? In an article, for instance, or a letter, or a résumé? (That's context, which could also make a difference.)
It is that I am making an English translation of a description of a planned company website:
Make the website convenient both for employees and customers so as to attract the attention of the latter to its products.
Emphasize the company’s thorough approach to its work and the scale of its activity.
The highlight of the company website is an animated slider demonstrating the company products and the main branches of the company activity.