contrat relationnel

DaisieG

Senior Member
English - UK
Hi,

I am translating about the tone a brand wants to use for all their marketing. It discusses two key values earlier in the document.

Un ton reconnaissable & attribuable qui fait le lien entre les 2 piliers du concept au sein d’un contrat relationnel unique.
A recognisable and attributable tone that links the two conceptual pillars within a unique...

I don't really understand what is meant here by contrat relationnel. Can anyone shed some light on it for me?

Thanks.
 
  • constantlyconfused

    Senior Member
    English - British
    "A relational contract is a contract whose effect is based upon a relationship of trust between the parties. The explicit terms of the contract are an outline implicit terms and understandings that determine the behaviour of the parties."
    Relational contract - Wikipedia

    EDIT: I think unique probably means single here.
     
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