copy brief

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Senior Member
I can't find a Polish equivalent of the word, so maybe you can tell me the synonym?

In an agency, the document that paints the target the copywriter must hit. Good briefs define the objectives, articulate the strategy, illustrate the intended audience, outline a number of “points" the writer must include, and lists items of evidence the writer can use to make a persuasive case.

  • ewie

    Senior Member
    English English
    The only word I can think of to replace brief there, Artur, is guidelines ~ but brief is the more precise term.
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