copy brief

[arturolczykowski]

I can not find a Polish equivalent of the word. Can you help?

In an agency, the document that paints the target the copywriter must hit. Good briefs define the objectives, articulate the strategy, illustrate the intended audience, outline a number of “points" the writer must include, and lists items of evidence the writer can use to make a persuasive case.

thanks
artur

 

[mietagosia]

Hey!

My suggestions would be:

Plan / schemat działania
Plan strategiczny
Strategia działania

Pozdrawiam,
Mietagosia

 

[arturolczykowski]

Dziekuje.

artur