corporatized terror and franchised it out

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Irelia20150604

Senior Member
Chinese
Hi everyone! I don't understand the phase "corporatized terror and franchised it out". What does it mean?

the context is as follows:
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We are misled in a second way, by a well-intentioned but dishonest campaign to deny the Islamic State’s medieval religious nature. Peter Bergen, who produced the first interview with bin Laden in 1997, titled his first book Holy War, Inc. in part to acknowledge bin Laden as a creature of the modern secular world. Bin Laden corporatized terror and franchised it out. He requested specific political concessions, such as the withdrawal of U.S. forces from Saudi Arabia.

Source: http://www.theatlantic.com/features/archive/2015/02/what-isis-really-wants/384980/
 
  • juneneh

    New Member
    Tagalog, Ilocano - Philippines
    Metaphorically speaking, "corporatized terror" is the mere establishment of extreme fear, from the word corporate (as if you are incorporating an entity - conversion to that which has more owners) and to "franchise it" is as if you are building up new distributors of the same fear. You might also want to check the meaning of Corporation and Franchising in the business parlance for your context clues.
     

    Copyright

    Senior Member
    American English
    McDonald's might be a good example. From Wikipedia:

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

    So the hamburger stand that began in one place was turned into a corporation (corporatized), and then franchise licenses were sold to people that allowed them to set up their own hamburger restaurants on the same principles all over the world.
     
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