créer du rêve

Amda Zako

Senior Member
France / French
What's this in English marketing speak? It's about a brand's ability to generate positive associations, a hammock under a coconut tree...
 
  • Amda Zako

    Senior Member
    France / French
    brand recognition? recognition of trademarks?
    Hmm... Not sure. It specifically refers to the brands ability to make you go dreamy-eyed. It's something an advertising agency will promise its client: "Votre objectif : créer du rêve"

    My try:
    "Your objective : to inspire emotions"
    But this doesn't sound right...
     
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