customer evangelists

  • SandraPMarques

    Member
    Portuguese - Portugal
    What is customer evangelism?


    When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
     

    sic

    Senior Member
    English - USA
    In this context, an evangelist is a customer who is completely convinced as to the quality of a product they have bought and tries to convince others that they should buy the product.

    A very good example of this are Apple (iPod) fanboys.
     
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