des annonceurs s’inscrivant dans des stratégies

la plateforme de Facebook parvient à attirer massivement des annonceurs s’inscrivant dans des stratégies aussi bien de performance que d’image.

I don't understand what they mean by s’inscrivant dans des stratégies.

using? exploiting?
  • I think though que dans le cadre is probably translated differently than dans des stratégies.

    I think pursue worked well, a tiny, little touch of aggressiveness and considerable dynamism, compared to what I understand of something just sitting there "inscrit".

    I don't know if this feeling is totally absent in the original, I have the impression it is, but it sounded nice with pursue so the little alteration can be excused. :)
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