develop or devise


Senior Member
India-Local dialect
  • For an effective control, performance metrics like market shares, product-wise sales ratios, market-wise sales ratios, individual-wise productivity achievement measures and so on have to be developed, measured and kept track of. Is there a better word for 'developed'? Can 'devised' work fine here?
  • Illuminatus

    Senior Member
    India, Hindi, English, Marathi
    individual-wise productivity achievement measures

    I think it should be individual. The word includes the meaning of wise. Develop is fine here, I think. Devise conveys the impression that these measures have to be invented or thought of. If that is not what you want to convey, stick with develop.
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