dismiss as a PR excercise

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Senior Member
What word is the synonym of the word dismiss in the following sentence:

Because it's easy and more PR friendly, corporate gving is more easily dismissed as a PR excercise than other forms of CSR (corporate social responsibility).
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    Senior Member
    American English
    From synonym.com: dismiss:
    disregard, brush aside, brush off, discount, push aside, ignore, reject

    All of them work to some degree, but the bold works best for me.
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