Display Marketing

  • Philomelius

    Senior Member
    French
    French pimi, I'm not sure about Placement de produit. The usual term for that is "Product placement".

    But I sure as hell don't know what Display Marketing is.......... ???
     

    french pimi

    Senior Member
    French
    i studied display marketing
    in my context, it was learning for instance in a supermarket, where to put the products so as 1) it's convenient for the customer to find what he's looking for
    2) but he still needs to go across the entire store and then pass by many things he doesn't need but will be appealed...
    also the question of putting cheap products really high or really low... so you don't see them at first...

    hope the explanation is what Titli was lloking for
    and that it helps finding a translation
     
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