du monde le la branchitude

[vinadotcom]

hi again~
what's the meaning of 'branchitude'?
im reading a supplement.. but too hard to understand...
here is a full sentence:
avoue pour sa part être fasciné par l’intimité des grandes figures du monde de la branchitude

 

[wildan1]

branché = hip, fly, with it

branchitude = hipness (both words are made-up and bring a smile)

 

[vinadotcom]

wow!
thank u for helping me..