effects on vs effects in

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Parergon

Senior Member
Italiano, Italia
Is the effect ON something or IN something? I think it is ON.... am I right?

The principal effect of trust on transactions is not the lowering of costs, but is the enhance of [the???] transaction value.


EDIT– Does "but is enhancing transaction value" sound better?
 
  • bibliolept

    Senior Member
    AE, Español
    "The principal effect of trust on transactions is not the lowering of costs, but the enhancing of the transaction value." sounds fine to me.
    You could write "transaction's" instead of "transaction," but either way works.
     

    Thomas Tompion

    Senior Member
    English - England
    I'd be tempted to go for a stronger verb and say:
    Trust does not so much lower the cost of transactions as increase their value.

    If you insist on the principal effect formula, I'd say:
    The principal effect of trust is not so much to lower the cost of transactions as to increase their value.
     

    bibliolept

    Senior Member
    AE, Español
    The principal effect of trust on a transactions is to augment their value rather than to reduce their costs. (Though, in principle, I can see why it's preferable to have the "cost" precede the "value" in the sentence.)
     
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